Some of the other speakers are Ajay Kakkar, Chief Marketing Officer, Aditya Birla Capital Shubhranshu Singh, Vice President- Marketing Domestic and IB, CVBU, Tata Motors Amritansu Nanda, Chief Marketing Officer, Zepto Ravi Saxena, Founder & CEO, Wonderchef Smita Murarka, Chief Marketing Officer, Duroflex Rohit Verma, CEO, TorcAI Rajiv Dubey, Head of Media, Dabur India Vineet Sharma, Vice President, Marketing, South Asia, AB InBev Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India Krishnarao Buddha, Sr. The event will see a wide variety of speakers from some of the renowned brands such as Lamborghini India, Zepto, Duroflex, Dabur, Ather Energy, Licious, The Body Shop, Thomas Cook, Tata Motors, Crompton, Parle, Exide, PepsiCo India, Reckitt Benckiser, Pepperfry, Wonderchef and many more. In order to have a stronger grip on multiple markets, they need to go hyperlocal where they will have to look at each market separately and understand its nuances. The Hyperlocal Focus in Media Planningīrands are beginning to realize that one strategy for the entire nation will not work anymore as consumers, in the current day and age, have more exposure and want more. With the advent of digital which is renowned as a data-led medium, how has the role of traditional advertising changed?ģ. However, traditional advertising, on the other hand, continues to retain the trust of large advertisers. New technologies give rise to new discussion points. Traditional Advertising: The Road Aheadĭigital advertising, because of its high growth rate albeit on a smaller base, dominates the discourse.
Are budgets earmarked well in advance or is it a decision taken to deal with an existing challenge?Ģ. Yet, be it IPL or Cricket World Cup, or the Olympics, the brands dive deep into these properties to market their products. Inventory during the broadcast of marquee sporting events comes at a premium cost. Here’s a sneak peek into some of the sessions: The summit will also have a stellar keynote address by Harsh Mariwala, Founder and Chairman, Marico where he will talk about the journey of Marico Industries, followed by a book signing session of his new book- Harsh Realities and a Featured session by Puneet Das, President, Tata Consumer Products on how the biggest tea brand in India awakened the Indians towards their responsibilities.įurther, the summit also includes multiple sessions including keynotes, panel discussions, fireside chats, and standalone sessions covering multiple facets like traditional marketing, conversational commerce, phygital brands, and others. The summit will begin with an insightful case study presented by Sharad Agarwal, Head, Lamborghini India, on how the Italian Sports Luxury car giant has grown in the last two years and is catering to the rising demand in India. The summit will be followed by Shark Awards 2022 which will felicitate and reward excellence in the marketing industry. In order to delve deeper into the subject, ETBrandEquity is organising the fourth edition of the Brand World Summit on June 30, at Sahara Star in Mumbai, which will be the biggest congregation of the biggest brands and marketing leaders discussing the ongoing trends, challenges, and future opportunities for the industry. After the pandemic-induced economic downturn, brands are piggybacking on the enormous potential in India and investing in ensuring their strengths are communicated to the masses and their product is weaved into the consumer's lifestyle.ĮTBrandEquity is keen to aid brands and marketers in analysing and strategizing their way forward in the new world order. In 2022, for the first time ever, the advertising spend in India is going to surpass the one lakh crore mark. Some of them have been successful in building brands that have distinguished themselves from their competitors and connected the dots between their positioning, products and consumers.
Marketers need to build a brand that can stand the test of time and evolve as consumers, markets, and businesses are constantly changing. Gone are the days when a logo, communication, and a few hundred Impressions would help a brand stand out from the clutter. Thus, with hundreds of brands at their disposal, capturing the attention of these consumers is by no means an easy feat for brands and marketers. They know what they are seeking and where they can find it. Modern consumers are smart and more informed than ever. Brand World Summit: A Sneak peek into the biggest symposium of BrandsTraditional vs Digital? Marketing Vs Sales? Amongst these age-old debates, one thing which remains constant is the need to build a brand.īranding has always been a vital part of business, but it may be more important now than ever before.
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